Tim Speciale

Eight years in digital media

I started in 2011 at BWW Media Group in Chicago as an editor, then became its lead digital marketing strategist, then ran its technology and business operations. That’s where I learned how a website earns money when traffic is the whole business.

Building the web team at a B2B SaaS company

In 2019 I joined JumpCloud in Denver as a web developer and left in 2025 as Director of Website. The job covered site speed, search, conversion, tracking and the development backlog, plus the question a CMO asks every month: what did the website do for pipeline? Along the way I:

• grew the web team from 1 developer to 12, across engineering, design, SEO and conversion
• rebuilt attribution so marketing could see which programs produced pipeline
• built guided product experiences that turned evaluators into demo requests
• ran a monthly testing program on the site’s busiest pages
• set up the content workflow that let the team publish twice as often
• took the site through a rebrand and a move between marketing-automation platforms

Why I chose Main Street

In September 2025 I started Better Off Growth in Maryville, Tennessee. The businesses around me were paying for websites and getting brochures: slow pages, no tracking, and nobody watching what happened after launch. The systems I’d run inside SaaS were what they were missing.

So I built BOG the way a SaaS company is built: a monthly subscription, nothing upfront, a client dashboard I wrote myself, and a business that only grows if clients stay. Choosing Main Street was a business decision.

What each side teaches the other

Small budgets are a hard test. When a landscaping company’s whole marketing budget is a few hundred dollars a month, every change has to show up as calls or form fills, and the dashboard shows whether it did. The B2B work runs the other way: bigger sites, more tags, more people to convince. Methods move in both directions.

What I’m doing now

Everae, a commercial EV charging contractor, runs its field reporting on Everae Field, an app I built, and keeps its SOPs in a docs site I built from its own content.

A prominent VC firm brings me in when one of its portfolio companies has a slow website. I measure the site on real visitors’ data, trace each slow page to the tag, script or template behind it, and give the company’s developers a ranked list of fixes.

How I work

• I measure before I recommend, on real visitors’ data from Chrome as well as lab scores.
• I write the code myself: Astro, Next.js, Supabase, WordPress, Shopify themes.
• I build the tools as well as the plans: a field reporting app for EV charger installers and the dashboard every BOG client logs into.
• You get a plain-English readout every month: what changed, what it did, what’s next.
• One person on your account, and it’s me.

Away from work

I’m a former Category 1 bike racer, and I’ve taken photos since I shot for The Daily Iowan. Some of them live at photos.timspeciale.com.