Case study · TW Carbon
WordPress to Astro, with HubSpot behind it
Average Google position from 28.6 to 13.0 (Q2 2026 against Q2 2025), and the repair page from #19 to #4 (June to August 2026).
47quote requests in August 2026, from 25 in June
Service 03 of 04
Change platforms without losing your search traffic
Migrations lose traffic for the same few reasons: URLs change without redirects, content gets trimmed, tracking breaks on launch day, and nobody watches the weeks after. I plan the move URL by URL and stay on it until the numbers settle.
Scope
Before launch
-
A crawl and inventory of every URL
-
A baseline of rankings and traffic for the pages that earn it
-
A redirect map: one hop per URL, no chains
-
A content check, so pages that rank keep what made them rank
-
A tracking plan, so analytics and forms work on day one
Planning to day 90
- Before launch
[C-04] Timeline step
- Launch day
Redirects at the edge, staged checks before DNS moves, and Search Console updated the same day.
- Weeks 1 to 3
Daily monitoring, and fixes as problems show up.
- Days 30 and 90
A readout.
Most of my migrations are WordPress to Astro
Also domain moves, Shopify themes and Next.js. TW Carbon left WordPress for Astro in January 2026. In Q2 2026, against the same quarter a year earlier, its average Google position went from 28.6 to 13.0 and impressions rose 28.5%.
Proof
All workCase study · Lawngevity
A new site, first in Maryville for drainage within 15 weeks
A Blount County landscaping and drainage company launched a new site on June 1, 2026 and ranked first in Maryville for drainage contractors by week 15.
Read about it
Questions
Before you book
How far before launch should we bring you in?
[C-04] Answer
What happens if traffic drops after launch?
[C-04] Answer
Do you build the new site too?
[C-04] Answer
Book 30 minutes and tell me what your site should be doing that it isn’t.
Book a 30-minute call
30 minutes, no deck.