Case study · TW Carbon
WordPress to Astro, with HubSpot behind it
Average Google position from 28.6 to 13.0 (Q2 2026 against Q2 2025), and the repair page from #19 to #4 (June to August 2026).
47quote requests in August 2026, from 25 in June
Service 01 of 04
A part-time owner for your website and inbound
Most B2B teams have marketers, developers somewhere, and nobody senior who owns the website. Pages ship slow, tags pile up, and nobody can say what the site did for pipeline last month. I take that job on part-time.
Scope
What I own
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The site
Speed, technical SEO, the development backlog and releases.
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Inbound
Search, AI search, landing pages and conversion fixes.
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Measurement
GA4, tag management, attribution and the handoff to your CRM.
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A monthly readout
What changed, what it did, what’s next.
Cadence
How it runs
15 to 20 hours a month for a fixed fee, billed in advance, with a 6-month minimum.
- Each week
- An update
- Each month
- A readout call
- Day to day
- Me in your Slack or Teams
Onboarding
The first 30 days
- Week 1
Access, and a baseline from Chrome’s real-user data, Search Console, GA4 and a census of every tag on your key pages.
- Week 2
A written list of findings, ranked by what each one costs you.
- Weeks 3 and 4
The first fixes shipped, and the rest of the backlog in your team’s tool.
Proof
All workBuilt by me · Next.js and Supabase
The dashboard and tracking package behind every BOG client
The measurement I build and run for every client.
Read about it
Questions
Before you book
Is this a fractional CMO?
Closer to a fractional head of web. I own the website and inbound. If what you need is someone to run the whole marketing team, I’ll say so on the first call.
How is it priced?
A fixed monthly fee for 15 to 20 hours, billed in advance, with a 6-month minimum. The fee depends on the size of the site, so it comes on the first call.
Do you write the code or hand it to our developers?
Both. I write code myself in Astro, Next.js, WordPress and Shopify themes, and I write backlog tickets your developers can pick up in your team’s tool.
Book 30 minutes and tell me what your site should be doing that it isn’t.
Book a 30-minute call
30 minutes, no deck.