Service 01 of 04
A part-time owner for your website and inbound
Most B2B teams have marketers, developers somewhere, and nobody senior who owns the website. Pages ship slow, tags pile up, and nobody can say what the site did for pipeline last month. I take that job on part-time.
Scope
What I own
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The site
Speed, technical SEO, the development backlog and releases.
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Inbound
Search, AI search, landing pages and conversion fixes.
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Measurement
GA4, tag management, attribution and the handoff to your CRM.
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A monthly readout
What changed, what it did, what’s next.
Cadence
How it runs
15 to 20 hours a month for a fixed fee, billed in advance, with a 6-month minimum.
- Each week
- An update
- Each month
- A readout call
- Day to day
- Me in your Slack or Teams
Onboarding
The first 30 days
- Week 1
Access, and a baseline from Chrome’s real-user data, Search Console, GA4 and a census of every tag on your key pages.
- Week 2
A written list of findings, ranked by what each one costs you.
- Weeks 3 and 4
The first fixes shipped, and the rest of the backlog in your team’s tool.
Questions
Before you book
Is this a fractional CMO?
Closer to a fractional head of web. I own the website and inbound. If what you need is someone to run the whole marketing team, I’ll say so on the first call.
Book 30 minutes and tell me what your site should be doing that it isn’t.
30 minutes, no deck.