Service 02 of 04

Find what’s slowing your site down, in terms your developers can act on

A fixed-fee diagnostic. I measure your site the way Google does, find the causes, and hand your team a ranked backlog.

Lab scores and field data are different tests

A Lighthouse score is one test on one simulated phone. Google’s Core Web Vitals assessment uses 28 days of real visits from Chrome. A site can score in the 90s in the lab and still fail in the field, and the reverse. The diagnostic measures both and shows which one is costing you.

Scope

What I measure

  • Core Web Vitals from real-user data and lab tests, side by side, on the pages that carry your traffic and your conversions

  • Every third-party script and tag on those pages, what it weighs and what it blocks

  • Technical SEO: crawling, indexing, redirects, structured data and international setup

  • The templates behind your key pages, so one fix covers many URLs

What you get

  • A written audit with the root causes

  • A backlog of user stories your developers can start on

  • An executive readout, as a document and a deck, with the changes that matter most

  • The data: a tag census spreadsheet and the Core Web Vitals dataset

How long it takes

About 3 weeks from access to readout.

  1. Week 1

    [C-03] Timeline step

  2. Week 2

    [C-03] Timeline step

  3. Week 3

    [C-03] Timeline step

Case study · TW Carbon

WordPress to Astro, with HubSpot behind it

Average Google position from 28.6 to 13.0 (Q2 2026 against Q2 2025), and the repair page from #19 to #4 (June to August 2026).

47quote requests in August 2026, from 25 in June

Questions

Before you book

What access do you need?

[C-03] Answer

Do you fix the problems or only find them?

[C-03] Answer

Does it work on Shopify or another hosted platform?

[C-03] Answer

Book 30 minutes and tell me what your site should be doing that it isn’t.

Book a 30-minute call

30 minutes, no deck.